Revealing potent insight.
Going beyond the obvious.
Real growth comes from tapping into an intelligent insight: something that's interesting or different about consumers.

Something you can act on.

To find it, Distillery looks beyond the conventional. We ask: 'So what does that really mean?'

Groups and workshops have their place but aren't always the best answer. More imaginative techniques produce more imaginative output - be it ethnography, advocacy research, intercepts or accompanied sessions.

We'll talk to opinion-formers, your own team and the trade. Often, they can be better than consumers at sparking ideas.

We'll look at the work you've already done with consumers and the category. Tapping into existing knowledge can help to fast track ideas.

Segmentation, too, is essential for identifying opportunities . But it's only really useful if the output is actionable and shared across all consumer-facing aspects of the business. Not just another report, but practical and engaging ways your people can use the segments in your business.

Our qualitative and quantitative research techniques go beyond the obvious to unearth insight that, used effectively, can drive and measure growth.