Think commercial.
Brands are assets.

Whether you're keen to sell or acquire, you need to see how - and if - everything adds up.

How much is the brand worth now? What could it be worth tomorrow?

Brand Due Diligence™ is the Distillery service that tests the consumer, customer and equity aspects of a brand in order to maximise value as part of an M&A process. The recommendations we produce quantify a brand's maximum future potential – before and after sale. Leading private equity houses use our findings to lever negotiations and optimise valuations.

In 8 weeks you'll have a Brand Blueprint and 100 Day Action Plan: fresh perspectives on a brand's positioning, proposition, presentation, targeting and projection within its market.

Brand Due Diligence™ costs between £75K and £100K on a fee basis, but on most M&A projects we are prepared to share both the risk and the rewards.